It seems that folks are trying to figure out why the Super Bowl had the lowest viewer count in 15 years.
The puzzling drop in sports TV viewership continues with the Super Bowl falling to its lowest numbers in 15 years.
Puzzling? Okay, start taking notes. There is a significant portion of your viewers who don't want to listen to social justice, wokeness, virtue-signaling, and protests on Sunday afternoon. They want to watch football. Just football. They want to take a break from everything and just watch football.
Lately, watching the NFL is all about social justice bullshit, with lefty-leaning commentators. I don't want to watch that, so I don't. I haven't watched and NFL gme in over five years.
So, there is your answer. Don't let it be a puzzle, hiding an enigmas, shrouded in mystery. It's simple.