In yesterday's post, I talked about the Hornady LeverEvolution bullet, and I'm not dogging on that ammunition. It is my opinion that these new bullets did several things very well. They split the difference between the tadeonal 150 and 170 grain load with a 160-grain bullet. They upgraded a 19th century cartridge and brought it into the 21st century. The big thing these newfangled bullets did was to get grandpa's old rifle out of the safe and back into the range, where it could bark the other dogs.
I bought my first lever gun in 1973, where at the tender age of 19 I walked into Howard Brothers department store and put down $87.50 on a brand-new Marlin 336. It was on sale the week before deer season, down from $94.99 and I thought it was a pretty good deal. I still have that rifle, though it lives at my son's house.
Junior Doughty and I played with Handi-rifles for a time in 2008-10. As such, I loaded a bunch of ammo for the .30-30 with pointy bullets, specifically the Sierra Game King. These bullets would be dangerous in a tube fed levergun, because pointed tips and recoil are a thing. Junior and I put them through their paces and they performed well in the Handi-rifle, which we all know is a single shot.
The Hornady ammo is a good thing, if only for the reasons stated above. For my shooting, and I suspect for many of us, the old ammo still suits us fine. My preferred factory load in the .30-30 is the old Remington green box load with the 170 grain round nose soft point. For deer, hogs, black bear, it is entirely sufficient as long as the range is under 125 yards and you can put the bullet in the vitals.
The cartridge is a handloaders dream. It has a long sleek neck that is perfect for cast bullets and a moderate charge of the old IMR 3031. It can be loaded with a hand press on the kitchen table. Crimp the bullet so that it doesn't set back in the tube magazine under recoil and you will be fine.

