Google Ads are such dumbasses. Let me explain.
Today, son and I were talking about a project that I'm working on. We're getting ready to move some dirt to make a level pad, so that we can pour a slab so that I can build a shop.
"Hey, Dad", he says, "we're going to need a transit."
Okay, I understand that, because we've got to level the pad. A transit is a good idea, although not a tool that we think about every day. But, he uses one at work, and finds the one he uses, and at about $250.00, it's not a bad idea. The family can use it for other projects and I can use it for CFDA, leveling targets across a line.
So, we find one at Engineer Supply. It's the exact same instrument that son uses at work. It comes with a tripod, a stick, and all the stuff we'll ever need. This is a lifetime purchase. An instrument of this caliber should last my lifetime and the lifetime of my kids. So, I pushed the button, gave them a card number and it's on its way. Free shipping, 7-10 business days, yada, gada.
An hour or so later, I'm surfing around, and up pops a Google Ad. For a transit level.
Hey, stupid! I've already bought it. There is no sense sending me an ad. It's on the way. And, I doubt that I'll be buying any more. This one should last me forever.
I don't know what algorithm Google Ads uses, but they should know that once I've hit the "add to cart" button, the usefulness of ads is long past.