The fact of the matter is that over the last few years, the market for modern sporting rifles has experienced significant excess manufacturing capacity. Given this level of manufacturing capacity, we believe there is adequate supply for modern sporting rifles for the foreseeable future.Yep, there is no shortage of manufacturing capacity for modern sporting rifles. Everybody is making them. I have several Colt's firearms in the inventory, and that fact of the matter is that the only other one I'd like to have is simply out of reach. I'd really like a NIB Peacemaker in .45 Colt, but I'm not willing to pay gouging prices when so many other manufacturers are making them.
So, it's back to the big yawn. If you want a modern sporting rifle (or a 1911, or a Peacemaker), there are lots of other options. Let the banners express their glee; this is simply a marketing decision by Colt.