It seems that the US Navy has put out a new training video, telling sailors about the proper use of personal pronouns. I shit you not. Click on the link if you would like. But be prepared to suppress the gag reflex.
I've never been a sailor-man, but I have great respect for those folks who take grey ships in harms way. I had always thought that the mission of the Navy was to defeat our nation's enemies, not make junior enlisted sailors feel loved or respected.
When I was a troop leader in the black-boot Army, I didn't give a screaming shit what the junior enlisted thought of me. They earned my respect by being good soldiers and I reflected the respect that they had earned.
It appears to me that the Navy is going overboard with this bullshit, and I suspect that the Chinese are laughing their asses off.