For years one of the biggest brands in beer has been Budweiser, and Bud Lite. Who is their market? Guys who drink beer. Note, I said, GUYS who drink beer.
So, Bud Lite's marketing director wants to be more inclusive and partners with a noted transvestite to promote the brand. Hilarity ensues.
Here is the lesson for Bud Lite. Guys are going to drink beer. Whether it is Bud Lite, or something else, there is very little brand loyalty. The guys who buy beer by the case will swap to another brand the instant they feel slighted. You can play it down all you like, but in the near term, Bud Lite is now the transvestite brand. Enjoy the notoriety, and the market share.
4 comments:
The reaction was instant and universal. BL was the #1 beer at both my bowling leagues for years. Not one can was seen this past week. Guess all those manly men are afraid of looking like freaky poofs? Guess again: they’ve been dissed and their pissed.
Drew458
Or lack OF market share...if what I'm hearing about cancellations is true.
When you don't know your market..
And Anheuser-Busch should fire the individual who came up with that lame marketing scheme for that reason and that reason alone.
Been drinking beer since 1971. Brand loyalty is rampant out there. There are a lot of people that will only drink one brand of beer. Way more than those that drink different beer brands.
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