Thursday, November 25, 2021

Okay, No Problem

 It's an odd marketing move, but I'll go with it.  It seems that Heaven Hill distillery is asking people not to buy their signature Rittenhouse Rye in celebration of the verdict last week

In an odd marketing move, whiskey and bourbon distiller and distributor Heaven Hill posted a statement to its official Twitter account Sunday asking people who are buying its ‘Rittenhouse’ branded rye not to purchase the drink if they intend to use it to cheer the verdict in the Kyle Rittenhouse trial.

I like rye whiskey, but when I reach for rye, I'm grabbing a bottle of Sazerac Rye. Sazerac is a Louisiana brand that is currently produced at Buffalo Trace distillery in Kentucky.

If Heaven Hill doesn't want me to drink Rittenhouse, that's okay with me.  Get woke, go broke.


Bob said...

Heaven Hill can always donate the excess profits from Rittenhouse to the family of the dead pedophile, the family of the dead domestic abuser, and the burglar with only one bicep.

Steve said...

I'm always looking at the "odd angle" that marketers use.....could this be a way for them to get awareness of their product?

Termite said...

"Sometimes it's better to be silent, and be considered a fool, than open your mouth and remove all doubt"

Sport Pilot said...

Virtue signaling rarely achieves its desired results.

Drew458 said...

Rittenhouse is not high end rye, but it is 100 proof. $30 or less a bottle. And nearly every rye out there comes from 1 of 3 distilleries. It's all the same stuff, some just aged longer in better barrels.