It's an odd marketing move, but I'll go with it. It seems that Heaven Hill distillery is asking people not to buy their signature Rittenhouse Rye in celebration of the verdict last week
In an odd marketing move, whiskey and bourbon distiller and distributor Heaven Hill posted a statement to its official Twitter account Sunday asking people who are buying its ‘Rittenhouse’ branded rye not to purchase the drink if they intend to use it to cheer the verdict in the Kyle Rittenhouse trial.
I like rye whiskey, but when I reach for rye, I'm grabbing a bottle of Sazerac Rye. Sazerac is a Louisiana brand that is currently produced at Buffalo Trace distillery in Kentucky.
If Heaven Hill doesn't want me to drink Rittenhouse, that's okay with me. Get woke, go broke.