Just about everybody I know owns a pickup truck. In the South, they're fairly ubiquitous. Every family has at least one. A sizable percentage own more than one.
Evidently, that's not the case in liberal bastions. Someone asked the questions, and the journos melted down.
The point of this whole exercise is that in many parts of the country, the pickup truck is as common as dirt. They're everywhere. As Dana Loesch so succintly noted, You can't run a country you've never been to. How can journalists write about people they've never even visited?