Perception?

It seems that the University of Chicago is offering $500 to student tour guides to come up with "creative" solutions to change the perception that Chicago is dangerous.

The University of Chicago’s admissions office is offering an incentive to its student tour guides: Come up with “a creative way to dispel the negative perception'” that the city is unsafe.

Perception?  With nearly 800 homicides, and over 3600 wounded, that sounds like more than an unfounded perception

But, hey!  Good luck with that.