When I read that title, my first thoughts were "Not Hardly". The .30-30 Winchester continues to sell lots of ammo over the years. It's a handloader's dream, and it's a cartridge that screams for cast bullets. That long, lovely case neck, moderate velocities, good bullets, moderate recoil, and the handiness of a short lever action carbine all conspire to make the .30-30 Winchester one of the best cartridges ever made.
As it turns out, the author of the article agrees with me.
Why do people keep going back to the 30-30? Because it is a time-tested and proven cartridge. Hardly any other hunting cartridge has remained as popular for as long as the lever action in 30-30.I currently own four rifles in that caliber. Three lever-actions and a single shot. It's a handy caliber, ammo is found everywhere, and it takes deer-sized game with authority, out to about 150 yards.
Regardless of what the engineering department of a gun company can dream up, regardless of what new cartridges hit the market, the 30-30 Winchester remains effective on whitetail deer-sized game.
Simply put, the 30-30 Winchester remains popular because it works.