The Cajuns have a word, lagniappe, (lan-yap) that means "a little something extra". I found some lagniappe this week.
On Tuesday, Belle wanted a pizza, so I called our local pizza joint and made our usual order, large sweep, no anchovies. We enjoyed the pie and the next morning, breaking down the box, I found some lagniappe printed on the back of the box. A target.
That is knowing your customers. BJs Pizza serves Pineville and Ball, LA. Most of their patrons are fond of the shooting sports, or simply need to sight-in a rifle occasionally. Putting a target o the back of the pizza box is a nice way to say thanks to their customers.
4 comments:
I’ll bet it didn’t cost a penny more to put that on. And…made a lot of return customers. Pretty smart business management.
juvat
Heh. Haven't heard that word in many years, I remember the Times-Picayune used to have a section by that name, too. Maybe still do.
Kudos to the pizza folks for paying attention to the customer base.
Just is knowing your customer base. We always appreciate the deer corn companies which provide a target on the back of their bags too.
I had to look it up. A sweep pizza is a “sweep the kitchen floor” pie, also known as a garbage pie, a special, or a Buddhist pizza (as it’s one with everything). Sweep is the Gulf Coast term. When I worked at a pizza place a Special had to be baked in two steps; crust and sauce and a little cheese first, then all the toppings and more cheese. Otherwise the crust would never get even close to crispy.
Drew458
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