Phil Bourjaily talks about reducing felt recoil and shows a couple of videos that purport to show how perceived recoil can be diminished. I agree with Phil that hearing protection has a lot to do with perceived recoil at the range. If your ears don't hurt, it doesn't seem like the firearm kicks so much, but lots of other factors play into the equation. Stock fit, shooting position, caliber (or gauge), individual body build, psychological fear, all these make recoil something to be endured, feared, or enjoyed. If you're afraid of the gun, it'll seem to hurt you a lot more than if you're not afraid to shoot it.
Regardless of what I was shooting, I've never felt the recoil when I was shooting at game. Whether the recoil of a rifle from a deer stand, or shooting heavy magnums from the duck blind, if I was focused on meaty animals, I didn't feel the recoil. In fact, I often didn't hear the report of the gun.
When I'm teaching new shooters, grandkids, or nieces and nephews, we talk about recoil and how each gun might feel to them when they fire it. I've had students shy away from a gun that they felt might "kick" them too much, but I've never had them stay away long. I've seen skinny little teenage girls handle my .44 magnum and love it and those same girls shoot 12 gauge shotguns with relish. I've seen grown men who didn't like the recoil of a .30-06. It's okay to not like something and some folks handle recoil better than others. It's okay.
There are some guns I'm not crazy about. I don't really like shooting heavy .357 magnum loads, but I love shooting the .44 magnum. Go figure. Most recoil is about perception. If you perceive it to be bad, it probably will be bad. If you perceive it to be easy to handle, it probably will be easy to handle.