MILWAUKEE — Pabst Brewing Company and MillerCoors are going to trial, with hipster favorite Pabst contending that MillerCoors wants to put it out of business by ending a longstanding partnership through which it brews Pabst’s beers.I know that nowadays it is fashionable to get into partnerships or for a strong company to buy a competitor outright, but it seems to me that if you're a major player, it's not a good idea to let a competitor control your production capacity.
But, the brewing industry is just like every other industry. Beers come and beers go. Who remembers Schlitz, Falstaff, or Pearl?
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https://www.youtube.com/watch?v=bO66BLGlpgM
Schlitz draft was good stuff, almost like an ale.
Falstaff was known locally as "fall flat". Also known as "BEER" as they brewed the generic "BEER" when generic black-on-white packaging was the thing.
Grainbelt was big up here. My Grandpa had a bunch of signs and paraphenalia with the logo on it when he owned a bar. I was watching an old football game on youtube the other day and they had a bunch of commercials for Schaefer Beer. I tried some once, and it wasn't for me. I remember my parents drinking PBR and Old Milwaukee when I was a kid.
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